Sean mentioned this in Good Morning, News, but you all deserve video.

During an interview last night on CNN, the balloon boy's father asked the balloon boy why he didn't reveal himself when he heard people calling for him. The balloon boy replied by saying "it was for the show."

And during this morning's Today show, the balloon boy vomited on camera while his father swore to Meredith Viera that this is not a hoax.

Oh man. Move over Jon & Kate: The Heene family have instantly become my favorite TV characters.