Microsoft has tapped Justin Bieber to promote the company's upcoming Project Natal technology.

Details courtesy Kotaku:

"Xbox 360 is underwriting the Bieb's "My World" tour this fall, which will be schlepping Project Natal playable kiosks across the United States and Canada, giving you a chance to fawn over Justin and (maybe) play Joy Ride with your hands and feet."

Presumably the idea is to couch the motion-sensitive gaming technology, whose lack of wires or oversized colorful buttons could be seen as worryingly "complicated" by idiots, in a loose sleeve of Bieber's Michael Eisner-approved sexuality.

Microsoft is no doubt hoping the wildly virulent Bieber Fever (not to be confused with Beaver Fever) will also give Natal a boost in the eternally burgeoning female gamer market. Those ladies already prone toward the pixelated side of life are certain to experience Natal in one shape or another regardless of what the Seattle tech giant does, but Bieber could draw ladies who have no interest in stomping Goombas or tossing a Hadouken.

Male gamers hoping this stunt will finally turn their lady into a gamer should be wary however.

While your ball n' chain might get all squirmy and twitterpated the moment young Bieber does whatever it is that he does (he's an economist, right?), it's quite likely the trance will only last as long as whatever promotional material they air.

Moments later, Justin will be gone, your Xbox 360 will be smeared with handfuls of shiny, viscous goo — if Ron Jeremy and Oscar Wilde had a child, and she was a poet as well as a porno actress, I imagine she'd dub it "fuck napalm" or "the gossamer cooze goo borne of jailbait, carpet burns and the strangely satisfying tang of Hep C" — and your significant other will be snoring like a goat.

Love: It's fucking gross.