Today in strategies for selling clothes I did not see coming:

The Roots X Douglas Coupland collection includes apparel for women/men/children, accessories, leather goods, design items, furniture, limited editions, original art and a series of pop-up stores. This is the first time Douglas Coupland has designed fashion wearables. He is best known as the internationally best-selling author of "Generation X", "JPod" and "Generation A".

The theme created for the Roots X Douglas Coupland collection is "Canada Goes Electric" and brings together Douglas Coupland's recognizable perspective with the Roots reputation for quality goods and craftsmanship.

There's not much to see on the internets yet, other than that flash of the magical spend-y jacket and this presumably much cheaper dress:

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Sprinkles. Really. You know what I like about 5 million bajillion more times than sprinkles? Shoes. So does the new MOD blog contributor, and fellow full grown woman, Eden Dawn. Her first round of footwear picks are up now. Canada. Jeez.