Among others appearing at Live Wire next week are the Wieden + Kennedy gurus behind Old Spice's “Smell Like a Man, Man” commercial: Portland's own Craig Allen and Eric Kallman. The duo will share some insight into how this campaign blew up so big so fast.

You know your ad campaign is a big deal when even Sesame Street is spoofing it:

Also on the bill is much loved musician Willy Vlautin. Check out the show at the New Alberta Rose Theater (3000 NE Alberta Street) next Friday, October 22 at 7:30. Ticket info.