I'd really like to think that Sylvester Stallone's just announced foray into designing a men's lifestyle brand isn't going to be a bunch of cheap shit, but on the one hand there's every actor/singer's foray into lifestyle brands that end up being just a bunch of cheap shit, and on the other hand there's The Row (and *cough* "The line is expected to be targeted to midtier department stores such as Macy’s" *cough*). However, you gotta love the fact that the line is inspired by—who else—Rocky and Rambo!

Stallone the brand will address the dual personality in each man [partner Michael] Henry added. “Rocky at the end of the day is a love story,” he said, “while Rambo showcases the other side of masculinity, he’s a loner.” So the line will offer looks for “the rebel and the gentleman.”

rocky-rambo-560.jpg

I guess sweatbands of both the terry cloth and filthy rag variety will be IN for 2012.