ABC released the first few minutes of Once Upon a Time, officially debuting this Sunday at 8 pm. As described in this week's I Love Television™, Once is mystery/fairytale/potboiler from Edward Kitsis and Adam Horowitz of Lost about... well, this is what it's about.

In fairy-tale land, an evil queen casts a spell that imprisons Snow White and other famous bedtime story characters in the modern-day REAL town of Storybrooke, Maine... with absolutely no memory of their past lives. A new gal moves to town—who just might turn out to be the daughter of Snow White and Prince Charming—and starts figuring out that something just ain't right, which makes her a big target of the evil queen... who also lives in town and is also a total b-hole!

Okay, so based on this alone, one might be tempted to give it a pass—but check out the first opening minutes of episode one—because maybe... just maybe... something's percolating here.