I receive quite a few press releases, and most of them don't cause me to REALLY engage with the brand. I don't know how many emails appear in my inbox on a daily basis telling me the same bland old facts about fish paste in the same bland old way. Thankfully, one brand of fish paste has wised up and hired a social media EXECUTIVE intern to optimise brand awareness in a way that's fresh and now. This is a twitter feed that makes me crave some fish paste:

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