At a fundraiser Wednesday night in New York City, the new line was on display, with the president deploying the phrase "Change is" on a dozen occasions.
"Change is the first bill I signed into law — a law that says you get an equal day's work — somebody who puts in an equal day's work should get equal day's pay."
"Change is the decision we made to rescue the auto company from collapse, even when some politicians were saying we should let Detroit go bankrupt."
"Change is the decision we made to stop waiting for Congress to do something about our addiction to oil and finally raise fuel-efficiency standards for the first time in 30 years."
"Change is health care reform that we passed after a century of trying."
And so on.
This isn't going to work in the general election, but as President Obama works to shore up his base, the "change is" construction is a catchy way to remind Democrats that he has accomplished some pretty impressive things in his first term. This is way better than "win the future," which died an ignoble death when Charlie Sheen's "winning" went viral.