Today Apple unveiled its long awaited iPad 3 (or whatever it is they're calling it): High resolution "retina display," 4G LTE wireless data, quad-core A5X processor, same $499 starting price. Pretty much what everybody expected. The iPad 2 will continue being sold, but with a $100 price cut.

So far, tech writers and Wall Street analysts seem initially underwhelmed by the upgrade, similar to the muted reaction immediately following the release of the iPhone 4S. But considering that the iPhone 4S went on to record sales, I'm not so sure the initial reaction of tech writers and Wall Street analysts is all that meaningful.