People have been trolling the Amazon.com listing of the "Bic for her" products, posting reviews that point out how ridiculous it is to try and sell a gendered pen. Sample review:
Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long! I use it when I'm swimming, riding a horse, walking on the beach and doing yoga. It's comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty! Since I've begun using these pens, men have found me more attractive and approchable.
Companies gender so many products, it's insane. Anything that's pink is fair game to be tagged for ladies only (I own this "ladies claw hammer") and other companies think they can create some sort of market by promoting gender-unrelated items just for men or women.