1. It's a weekend-long festival focused on how technology is helping artists create and distribute their work in new ways. (I wrote about it in slightly more depth here.)
2. Tickets were $400, and sold out in two days on Kickstarter, so you can't go anyway.
3. The festival's music, film, and gaming events are free and open to the public, with the caveat that festival passholders get priority. This includes: An arcade at Union/Pine featuring new an unreleased games; performances by MC Frontalot and The Limousines at Holocene; Dan Harmon presenting his unaired pilot Heat Vision and Jack (no one is getting in to this); and a "market" running all weekend on the bottom floor of YU, featuring food carts, artists booths, and a lineup of readings curated by Reading Frenzy.
SO! If you see a lot of fancy nerds with badges running around town this weekend, be nice to them.