He's rolling it out this week:

Mr. Obama’s offensive will begin on Wednesday in Galesburg, Ill., with what his aides are saying will be a major address on economic policy at Knox College...

White House officials liken Wednesday’s speech to one he gave in 2011 in Osawatomie, Kan., where he articulated the theme of economic inequality in American society that became a leitmotif of his re-election campaign, and to one at Georgetown University soon after taking office in 2009, when he talked about how the American economy would recover from the Great Recession.

The timing of this is partly related to some upcoming fights with Republicans over budget matters. But another part of the timing is an upcoming milestone: "September will be the fifth anniversary of the financial crisis."

Which raises the question: