This is exactly how those goddamn film critics work, in case you were wondering. Exactly.
All I'll add is that Ned was legitimately excited to see The Lone Ranger, and this is what he thought. So... man. I do not even know anymore. I want to live in whatever alternate universe these guys live in where The Lone Ranger is a misunderstood work of genius? And where nefarious, knife-sharpening critics are out to get them? And where moviegoers care in the slightest what critics say? And where The Lone Ranger is "original"? And... and... GAHHHH