Goodbye, Rose Garden. Hello, Moda Center.

Wait. What the heck's a Moda Center?

Moda Center is named after Moda Health, which signed a 10-year naming rights agreement with the Portland Trail Blazers. And they are wasting no time: The Rose Quarter website has already been updated with the new venue name.

The Columbian reports:

Physical transformation of the renamed arena and Rose Quarter will begin immediately, with new signage and other visual elements being added gradually. New graphics for the home court surface of the Trail Blazers will debut in time for the team’s 2013-14 regular season home opener on November 2 versus the defending Western Conference Champion San Antonio Spurs.

While the Moda name might take a little getting used to, there are some good things about the name change. Moda Health (formerly known as ODS) is a locally based company with 1,400 employees. It's a health company, not a fast-food slinger or a big box store. And it rhymes with "Yoda," which can only be a good thing.