It is truly an incredible world when President Barack Obama pays a visit to Between Two Ferns with Zach Galifianakis—and true, he's mostly there to plug Affordable Health Care, but trust me when I say the President sneaks in some wicked hot burns. (Got insurance for those burns, Zach?)
More context from the NYT:
The pop-culture appearance is the latest public relations gamble that Mr. Obama and his aides have taken in their pursuit of new ways to deliver their message to the connected-but-distracted generation. “Between Two Ferns,” which satirizes the low-budget look of public access television, much as “Wayne’s World” did, has had episodes that have been viewed as many as 30 million times, often because of their outrageous content.
“We have to find ways to break through,” said Dan Pfeiffer, the president’s senior adviser and chief communications strategist. “This is essentially an extension of the code we have been trying to crack for seven years now.”
Aides said Mr. Obama’s immediate reason for subjecting himself to Mr. Galifianakis is to urge young people to sign up for health insurance on the government’s website, healthcare.gov. As a March 31 deadline for enrolling for 2014 approaches, the White House is making one final push to try to increase the numbers.