Last night on the hilarious Comedy Central show Nathan for You, host Nathan Fielder debuted his "Dumb Starbucks" segment which took the internet and world by storm last year. A little catch up from Gawker:
Last year, news and gossip outlets lit up with news of a bratty David and Goliath prank going down in LA: A lookalike coffee place called "Dumb Starbucks" that served "Dumb Ventis" and offered "Dumb Norah Jones CDs." The seeming audacity and self-evident humor of a corporate takedown, however vague, generated massive buzz, as did the reveal that it was the basis for an episode of Comedy Central's Nathan For You. For the uninitiated, it was a perfect introduction to the show's charms, leading into the show's second season, which has since become a smash hit.
Here's a long clip from the episode, and dear god... it is truly a thing of sublime beauty. WATCH!!
And you can watch the entire episode here.