I only ate at Kettleman's a few times, and I honestly can't tell the difference between a boiled and baked bagel. However, for all the whining about einsteins moving in there are a lot of people in this town starting to use the word "schmeer" no matter where they are buying their bagels. It's a ridiculous word that's only excusable when said by a Jewish grandmother with a new York accent. If your not at einsteins or your last name doesn't end in "stein" you need to call it cream cheese.