Here's how to separate your clothing store/restaurant/ice cream parlor from -all- the other joints in Portland. Call yourself some short noun/s or verb, maximum three words. So customers remember where they are, make that name the only decoration in the place, in tall, bold, block, serif or sans serif print, whatever font tells your story best. Remember, white walls, wooden everything else, including service. Or if you're not feeling like clever minimalism, install anachronistic signage, posters and objects from [culture/time period/s] in every available corner, to lend your place the autheniticity and cheer your food, service and/or products may be lacking. If you take this option, remember that knowing anything about the culture, language or food you're selling is not a prerequisite, people don't know the difference; that's really all they need to pay your inflated prices.
Get the best of the Mercury each week in your inbox!