Portlandia references abound in every other social media post I read. Most people are feeling like they aren't hip enough to stay in the place they've lived in for years. 80% of the population has an inferiority complex. Then you go an open up a butter store in the neighborhood. I guess maybe I need to "spread" my wings and fly away from this trendy neck of the woods, but my apartment is not too far from my work and the money necessary for a deposit on a new place is not really to be attainable in the near future. So, I guess I'll be joining your destruction of all that is not gourmet and hiring three Abe Lincoln beard sporting thirty-somethings to work at my new food cart in the parking lot across the street from you. Once they approve my permit to sell Gold-N-Soft margarine by the double or triple scoop, we'll see who's condiment is all the rage.