Do they have any inventory? I see all of five or six bikes in those photos, counting the frame. And if they're devoting that much square footage to customers sitting down and reading the NYT, they may well want to invest in an espresso machine...
@Tommy: And all of their bikes are Fujis. I went to their opening party, and the owners seemed really excited about owning a bike store. I just failed to see what they were offering that I couldn't get at the bikeshops I already usually go to.