Portland Sep 23, 2011 at 11:59 am

Eileen Brady: She's the Grass Rootsiest!

Wm. Steven Humphrey
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Comments

1
SEVERAL THINGS STAND OUT ABOUT THIS. ONE: THE KERNING AND OFF-CENTEREDNESS OF THE 'BRADY FOR MAYOR' SUB-BAR IS SO FUCKING AWFUL IT MAKES ME WANT TO STAB AN ORPHAN. TWO: BOTH CANDIDATES ARE MAKING A CONCERTED EFFORT TO PUSH THEIR FIRST NAMES RATHER THAN THEIR LAST OR A COMBINATION FO THE TWO. THIS IS A BANAL ATTEMPT TO MAKE THEM MORE PERSONAL AND FRIENDLY (IN THE CURRENT ELECTION CYCLE THIS WAS MOST OBVIOUSLY USED BY THE MAX BRUMM CAMPAIGN).
Graham on September 23, 2011 at 12:25 PM Report this
2
I am by no means a design geek, but orange/blue contrast kind of bores me. Also, orange + arrow immediately reminds of FedEx.
Joe Streckert on September 23, 2011 at 12:38 PM Report this
3
Eileen, won't you lean on me, please. How much I had baby when I had you.

http://www.youtube.com/watch?v=ezLJDAX_LAc
humanclock on September 23, 2011 at 12:47 PM Report this
4
Eileen's logo was made months before Jefferson's, because she announced her candidacy months before Jefferson.

She probably just wanted to update it, considering her campaign is more established now, and she knows exactly what her approach is.


BTW, this article is extremely "fair and balanced". And no, you don't sound like a complete biased asshole. It is completely rational that you find it necessary to write on the change of fonts. Why, if you didn't then scandals and injustices would go undetected.

Now excuse me, I have to get back to reading an article in the Willamette Weekly. Poor form, Mercury.
on September 23, 2011 at 12:51 PM Report this
5
Eileen Brady's new font must have a name. Since I'm too lazy to look it up, I'll just call it "Willamette Weak."
Todd Mecklem on September 23, 2011 at 1:03 PM Report this
6
@4:
"BTW, this article is extremely "fair and balanced". And no, you don't sound like a complete biased asshole."

You obviously don't read the Mercury very often.
on September 23, 2011 at 1:14 PM Report this
7
Wow, that's one of the worst designs I've ever seen! The weird spacing of E I L E E N...the off-center "Brady for Mayor." It's also weird because it reads as EILEEN (Brady for Mayor). Just doesn't work. I get the decision to go all sans serif since it seems less stuffy, but that's the only correct decision here. Jefferson Smith's is way better.
zefwagner on September 23, 2011 at 1:24 PM Report this
8
Glad we are focused on the important stuff!

http://www.youtube.com/watch?v=oc-P8oDuS0Q
frankieb on September 23, 2011 at 1:45 PM Report this
9
I am glad to see all of the unemployed graphic designers finally putting their B.A. to good use. SANS SERIF?! SPACING ?!

You bicker over ascetic integrity while she is works to create jobs for you.

I am glad this election is about design and marketing rather than public policy, because that is so much more "Portland".
on September 23, 2011 at 1:47 PM Report this
10
Eileen's had some Sizzle Pie. Jefferson should adopt the Hammy's font.
Tonya on September 23, 2011 at 1:58 PM Report this
11
Anyone else get the sense that Brady's supporters might be a little too, uhh, think-skinned for this campaign?
Zed on September 23, 2011 at 2:03 PM Report this
12
Thin. Thin-skinned. Dammit.
Zed on September 23, 2011 at 2:04 PM Report this
13
Down with serif fonts and down with Jefferson Smith.
Čẖüñđƴ on September 23, 2011 at 3:10 PM Report this
14
Comic Sans! People LOVE it!
Abusive on September 23, 2011 at 3:13 PM Report this
15
@abusive Comic Sans is the typeface of the people. See: http://27.media.tumblr.com/tumblr_ls00fegu…

Čẖüñđƴ on September 23, 2011 at 4:15 PM Report this
16
That is music to my eyes Superior Chundy!
Now do something in Sanskrit font....
Abusive on September 23, 2011 at 5:00 PM Report this
17
Really, isn't the biggest problem with (Democrat) Jefferson Smith's logo is that the arrow is pointing so boldly to the right?
Mike Russell on September 23, 2011 at 8:31 PM Report this
18
Jefferson's makes my eyes hurt. His designer has a drop-shadow abuse problem (look at his website). The color palette is weak and he's crammed in 1, 2, 3, 4, 5 font treatments. And if they're gonna use periods after the first two statements, shouldn't there be one after Mayor?

Clearly freebie work from one of his teenaged volunteers.
Annie on September 23, 2011 at 10:32 PM Report this
19
One can only imagine the handwringing going on at the Merc, on this one. On the one hand, Smith is part of the Bus Project team, thereby earning him unbounded accolades, yet he represents a part of Portland that doesn't fit in with the "inner-NE/SE part of town is the center of the hip universe" demographic that is the Merc's mainstay.
I rather like him thus far, shitty logo notwithstanding.
stukasoverpdx on September 23, 2011 at 11:28 PM Report this
20
@ Super Chundy-- the disease is inside of you-- http://tinyurl.com/2yhks6
Spoolo on September 26, 2011 at 9:40 PM Report this

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