Even kids perceive that all you have to do is slap the word "organic" on something and morons flock in to pay more for it.
It's called "greenwashing":
Gutter = Bioswale
Real estate development = Ecodistricts
Standard buildings = LEED certified
400 square foot apartment = Transit-oriented
No parking = an "amenity"
SE Portland lemonade stand busted as front for prostitution and methamphetamine distribution. Anonymous law enforcment source claims business was operated by armed Mexican cartels funneling proceeds to extremist groups in Turkmenistan.
It's called "greenwashing":
Gutter = Bioswale
Real estate development = Ecodistricts
Standard buildings = LEED certified
400 square foot apartment = Transit-oriented
No parking = an "amenity"
See how it works?
SE Portland lemonade stand busted as front for prostitution and methamphetamine distribution. Anonymous law enforcment source claims business was operated by armed Mexican cartels funneling proceeds to extremist groups in Turkmenistan.