I feel bad when I see small business owners, especially food carts, get shat on for the most trite of complaints.. "omg it was hot outside, why don't these food carts build an igloo with a big flatscreen inside so customers are comfortable?!! ONE STAR!"
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Two acquaintances I know have restaurants. Both serve similar food and it is better than good. One treats her employees well, makes great customer service a high priority and gives back to the community. The other owner is an asshole, continutally berates his employees in public and is a greedy asshole who never does anything for anyone else. #1 gets great Yelp review from me and #2 gets horrible reviews. Damn I love Yelp as it is the gift that keeps on giving back to assholes!!
As a restaurant owner, I give Yelp the time and credibility it deserves: absolutely none. I haven't even looked at my page once in over 3 years. If customers don't want to communicate problems at the time of service when I can actually do something about it, I don't give a rat's ass. "Feedback" from Cowards who bash businesses anonymously is worthless. And so is Yelp. My sales continue to grow beyond goal so why should I care?
Oh wait...