And theyre changing their taglineā€”King of Beersā€”to E Pluribus Unum.
And they're changing their taglineā€”"King of Beers"ā€”to "E Pluribus Unum." Courtesy of Anheuser Busch

As Anheuser-Busch explains:

Americaā€™s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing ā€œBudweiserā€ with ā€œAmericaā€ on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiserā€™s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from ā€œThe Star Spangled Bannerā€ and ā€œAmerica the Beautiful.ā€ On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiserā€™s shared values of freedom and authenticity.

Bahahahahahaha, okay, I have to stop, I can't keep reading this shit, but there's a lot more where that came from, like the creative director at the branding agency saying, "We thought nothing was more iconic than Budweiser and nothing was more iconic than America."

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