If you recognize the name Yesenia Gallardo, itâs probably because you heard that her food company, Poda Foods, won top prize at 2016âs PitchFest with their plan for making a nutritional cricket powder to be used in protein bars, chips, crackers and cookies.
The Northwest Community Food System Coordinator for Health Care Without Harm says Poda Foods never took flight for a number of reasonsâbut the main one, she admits, was she and her team simply werenât very good at raising crickets. They seemed to die before reaching maturation.
But Gallardo has an entrepreneurial spirit, and this summer she decided to dip into her Los Angeles-based childhood for a treat sheâs certain consumers would love: paletas.
âGrowing up in LA, you used to see street vendors hustling paletas,â she says. And while Portland never got the cricket bug like sheâd hoped, she thinks weâll like paletas. âI think Portlandâs a good market for them.â
If youâve never had a paleta, itâs basically a Mexican popsicles, but far, far superior.
Gallardoâs paletas have the consistency of fudgsicles, and come in flavors like kiwi, strawberry, mango-chile, and one very sublime coconut, and are made from fruits that grocers canât sellâperhaps malformed or bruisedâbut are otherwise perfect.
For the last month, Gallardo and her aunts, Silvia and Veronica Cuesta, have been making paletas at The Redd and operating the Paletaz PDX pop-up push cart on the corner of SE Division at 30th Avenue.
If youâre in the neighborhood, you should drop by and try oneâtheyâre only $3.50 each.
Gallardo says the pop-up push cart will operate until September. Once they wheel the cart home, she and her aunts will brainstorm ways to produce novelty-sized paletas to be sold in supermarkets like New Seasons.
Unless it rains, Paletaz PDX operates every Friday-Sunday, 3pm-7 pm, SE Division and 30th.