MusicFest NW has a history of innovative advertisements (here is 2007, 2008, 2009, and 2010) and this year's "market research" clip (starring eBay Power Seller Andrew Dickson) continues that fine tradition.

If there are two things I know about suburban moms, they refuse to pronounce the name Butthole Surfers (Boot-hole Surfers!) and they love Blind Pilot.