Here's a track from the Move's 1970 record Shazam, a ridiculously over-the-top album which breaks just about every cardinal rule I can think of:
• They do extended, overblown cover songs of other people's material
• They do an extended, overblown cover of their own song ("Cherry Blossom Clinic Revisited")
• There's narration and recorded-in-the-street chatter in between the tracks, none of which has anything to do with anything
• They interpolate classical themes (Bach, Tchaikovsky, etc.) within rock songs
• Do you see that album cover? Do you see it?
Yet, in spite of all this, Shazam is a terrific record. Coming at a peculiar age in British rock music—at the heels of psychedelia, and at the beginning of prog and what eventually became metal—it's heavy, thudding, brickish, and blown out. It's theatrical and flamboyant. It's grandiose. It's funny. It's phenomenally dumb.
The Move went on to acquire Jeff Lynne, who then started Electric Light Orchestra with main Move-man Roy Wood—who then went off to start Wizzard—and while they came close to the thudding thomp of Shazam on their subsequent records (listen to "Brontosaurus," or the outstanding "Do Ya?" which Jeff Lynne later reworked with ELO), they never topped it.