I'll have to do a taste test next to some Cellar Door brewed in a siphon (best, best, best fucking cup of coffee I've tasted to date). Sounds good though.

I'll visit it as well. Sounds interesting

Having said that, I suspect I may not be the only one who after reading the article is dubious about whether in fact their "primary interest" is "brewing perfect single cups." It seems a hoped for financial bonanza from the sale of photochemically perforated cone filters could easily take centerstage in the "primary interest" department--if it hasn't already.

Visited today with my daughter, and was totally floored. Yes, it is all about perfect single cups. We intend to go back often.