Chris does say to use pasteurized, preservative-free juice, but I think that's just because that's the best and least fucked-with apple juice one can buy by the gallon. If you have an apple tree and a cider press (or unfettered access to these), obviously you should just use those instead.
I don't know where you got this from. Nothing could be further from the truth. It would be preferable to use fresh, unpasteurized juice.