When I was in grade school, the big joke on the playground was, “What does the bird flying over Kmart say?” This would be answered with a chorus of snide kids yelling, “Cheap, Cheap!” Yay for bratty children. With that being my Kmart experience, it was a touch odd for me to process Kmart’s surprise presence in the September issue of Vogue. Attempting to do a massive re-brand, they are trying to hit up fashion seekers on a budget. All items are in the double digits and, heaven help me, I like the jackets.

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Photos: Kmart