Lille Boutique is gearing up for a big weekend, playing host to the launch of Fortnight Lingerie's 2012 collection. Designer Christina Remenyi will be on hand at the party tomorrow evening from 6-9 pm, as well as for a trunk show on Saturday from noon to 6 pm. Fortnight was founded to rectify a dearth of proper sizing in the lingerie market—a bra from this collection is typically made in 30 or so different sizes as opposed to typical runs of six or eight, according to Remenyi's estimate. And while the founding principles may come from a practical place, Fortnight styles go above and beyond on design duty, too. Vintage-inspired pieces from the new collection take their names—Lola, Mary Jane, Angie, etc.—from classic rock songs, a genre Remenyi tells me captures the carefree spirit she and the Fortnight team of five (who do everything from design to production to marketing in-house at their Toronto HQ) are constantly striving for.
Remenyi feels strongly that wearing properly fitting lingerie is as essential to a woman's wardrobe as her shoe choice, affecting everything from her posture to her self-esteem. She's found that there is no consistently reliable size grade for bras, where she says "every millimeter makes a difference."
Want to see Fortnight in action? Behold this dirty-ish video from last year, then put some into action this weekend yourself: