It seems that in today's fashion world, brands just do not like to work alone anymore and are constantly collaborating to help usher in more business. The latest round include Nike with A.P.C and Target with Neiman Marcus and pretty much every member in the CFDA.
Nike has teamed up with French brand A.P.C. to release a collection of unisex sneakers, including the classics Nike Dunk and Nike Air Max, with the labels usual minimalist aesthetic. They will retail at $85 for women and $100 for men and will be available at A.P.C. stores and online on August 30th.
Source: Refinery 29
Collaboration addict Target will be joining forces with Neiman Marcus on a holiday collection that will be sold in both stores and feature designs from Altuzarra, Band of Outsiders, Jason Wu, Marc Jacobs, Prabal Gurung, Proenza Schouler, Rag & Bone, Rodarte, and more:
The collection will consist of 50-plus items costing between $7.99 and $499.99, with prices averaging less than $60. Each designer will contribute one to three designs in categories ranging from men’s, women’s, children’s clothing and accessories, sporting goods, home goods, and accessories for pets and electronics.
There are some great designers on this list, but whenever I have seen past collaborations in person I have always been disappointed with the cheap materials and weird sizing and cuts. Maybe since Target is partnering with Neiman Marcus things will be a little more up to their standards? One can hope. What I do know is that people will go batshit crazy to buy it, it will sell out quickly, and eventually it will end up on eBay for twice the retail price as many of the others collaborations have.
Source: NY Mag