Two of my favorite industry insiders, model and muse Lana Nyman and hair and makeup guru Randi Whipple, recently told me about a new company they had just worked with called Wildfang. After a little digging I found the amazing video below on their recently launched site. The brainpower behind this Über cool new brand is co-founders Emma Mcllroy and Julia Parsley who met while working at Nike. Prints, textures, and killer silhouettes blend effortlessly with a tomboy androgynous vibe for a super fresh new look. Portland lends its beautiful background and perhaps a bit of stylistic inspiration to this incredible new venture. After their quiet launch this week, all eyes are certainly on Wildfang for their next move. Check out their site and find out more, here.

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  • Wildfang