In honor of Valentine's Day, betsy & iya just announced the most awesome contest idea ever! The jewelry label, which always has the most poetic product descriptions on their website, decided to reverse the creative process by giving fans a chance to submit a 40-word story that "will capture a quintessential betsy & iya moment," and designer Betsy Cross will make an original piece of jewelry inspired by the winner's story. The winner will receive the piece of jewelry once it is made, as well as a $400 gift certificate. The second and third runners-up will receive $100 and $50 gift certificates respectively. All contest entrants will be eligible to receive a 20% discount on an online purchase between today and April 3.

Entries, which must be submitted by March 7 to betsy & iya's Facebook page, will be put up for vote by FB users from March 8—March 14 to determine the finalists. The top three entries will be chosen by a panel that includes author Nancy Rommelmann (Transportation: Stories, The Queens of Montague Street), Kevin Sampsell (author of A Common Pornography, founder of Future Tense Publishing), B Frayn Masters (host/executive producer of Back Fence PDX), Courtenay Hameister (host of Live Wire!) and Nathalie Weinstein (editor of PDX Pipeline). The winner will be announce March 31.

Betsy & iya is always finding creative ways to connect to their customers, and this contest was conceived as a way to allow them to reflect the line means to them. As Cross explains, "We have such an engaged following online. We wanted to hear from them about what stories, dreams and fantasies come to mind through the lens of a betsy & iya piece." Get all the contest details here.