It works at Coachella, and it really works at New York Fashion Week, apparently. Jimmy Kimmel's Lie Witness News Team struck at this week's New York fashion tents, where they asked a tidy handful of eccentric fashion people to comment on designers and runway looks that they had completely made up. Naturally, rather than look out of the loop while the camera was rolling, people nodded and said stuff like "good silhouettes" when presented with a designer names like Meadowlark Lemon and (ha!) George Costanza. My favorite line: "The fact that I didn't even see the dog poop shows how good a model she is." And the watermelon thing? Totally plausible.*
*Alas, I find it doubtful that the opening night of Portland Fashion Week will feature watermelons, but if it does, I'll let you know.