The semi-annual Fade to Light fashion show is going down at the Crystal tonight, and we're studying up on the crop of designers being featured this time (some of them we know, some of them we're still getting acquainted with). To that end, we sent along some questions about their new collections and how they approach Fade to Light's particular focus on multi-media presentations, which at its most basic involves a video introduction prior to each line's appearance, but which can and has included everything from live music to professional dance routines thrown down in the middle of the runway.
Next up: WWJJD, a new collaborative line between Joshua Buck and Jeanne Tunberg.
- Rhys Balmer
How many times have you participated in this show on your own, and how did this collaboration come about?
Joshua Buck: I have participated in the show four times; three under the brand Chicago Harper, which was a partnership with Sharon Blair, and this Wednesday with the brand WWJJD, collaborating with Jeanne Tunberg. Perhaps not your typical back room deal made at the Silverado, but we decided to collaborate during a birthday celebration at the bar. Jeanne and I met each other while working at the Portland Garment Factory. She is an amazing stylist/designer and we have wanted to work together for while. The partnership just happened organically and felt natural.
How do you feel about the video aspect of the show?
Jeanne Tunberg: I like it. It's a great way to connect to our audience.
JB: The video, I think, is one of the aspects that makes Fade to Light unique. Elizabeth Mollo has always billed it as a fashion show with a little something extra, which makes sense to me given the way that Portlanders consume fashion shows. I think the video is a great way to add dimension to the brand and tell a more complete story. It also presents a great opportunity to collaborate with individuals in the community doing wonderful creative things. A year ago when I presented the Fall '13 collection for Chicago Harper at Fade To Light, Leo played and Rhys Balmer provided images.
- Rhys Balmer
What can you tell me about this collection?
JT: Okay, let's imagine glaciers, street wear, monks, goths, St. Bernard rescue dogs, Looney Tunes, Calvin Klein, and epidemiology. This is our first collaboration we've done, [and] we wanted to fuse our awesome friendship into a design supernova! It made sense!! We have similar aesthetic interests and love to have fun...
JB: The collection explores contrast and transparency. We were thinking a lot about the accumulation of ice into glaciers, secrets being trapped below the surface as well as intersections between land, sea, and ice. The materials and colors reflect these musings. I also personally wanted to do something that was a little lighter than my previous work with Chicago Harper; something with a little more levity. We were also very inspired by the very nature of fashion... or the cultural exchange of ideas in the form of clothing and fashion marketing. We wanted to pay homage to as well as disrupt some of the regularly accepted notions of the fashion paradigm.