So where exactly does one go after letting the dogs out?
The fate of an entertaining-but-slightly- embarrassing pop song isn't an enviable one, nor is the life of the artist attached to it. While the Baha Men can take solace in knowing their sole hit, "Who Let the Dogs Out?", will be played at sporting events for the rest of time, they've spent the years since its ubiquity waiting for the phone to ring. It hasn't. Except for when VH1 calls, wondering if they might appear in a goofy retrospective.
Cobra Starship, a dance-y emo pop act, who will plug in their keytars at Roseland this Tuesday, more or less reserved their spot on a future I Love the '00s episode last summer, when their anthemic first single, "Bring It (Snakes on a Plane)," was used as the theme song for that dreadful Snakes on a Plane film.
At the time, Cobra Starship, who are led by former Midtown frontman Gabe Saporta, and who were aided on "Bring It" by members of the Sounds, the Academy Is..., and Gym Class Heroes, were only a "band" in theory. But somehow they managed to record the closest thing that the emo scene has ever had to its own "Who Let the Dogs Out?" Like that unexpected smash, the lyrics to "Bring It" were inane and ridiculous. They sounded like they belonged in a Mountain Dew commercial. But, of course, you couldn't help singing along. "Bring It" was a great, albeit fairly dumb pop blast that, like "Who Let the Dogs Out?" six years earlier, went on to become a huge hit that helped define a moment in time.
For Saporta, however, that moment began to wane shortly after Snakes performed poorly at the box office. While his various collaborators went back to their main projects, Saporta made the unfortunate decision to seek out a 16th minute of fame, putting together a full-time backing band and rushing to complete While the City Sleeps, We Rule the Streets, Cobra Starship's full-length debut, which was released this past fall.While not completely lacking the hooks that made "Bring It" so enjoyable, We Rule the Streets suffers from the same issues any CD by a reluctant one-hit wonder will inevitably suffer through. The first problem? There are 10 other songs on We Rule the Streets, and none of them even come close to matching the one that made Saporta sort of famous. But the second problem is that We Rule the Streets already sounds dated. Where "Bring It" will forever be associated with snakes, Samuel L. Jackson, and the summer of 2006, the remainder of Cobra Starship's debut is filled with knowing dance punk songs that detail late nights in the New York club scene. This could have been a refreshing and unique idea if this were, you know, the summer of 2002. Unfortunately, it isn't, and for the most part, We Rule the Streets ends up feeling rather forgettable. But such is the life of a guilty pleasure. As any creator of a disposable hit single will tell you, just because you're given your 15 minutes of fame doesn't mean you're going to be asked to stick around after that. At this point, Saporta probably isn't about to beg for a couple more ticks on the clock, but it doesn't seem like he's going to have them given to him, either.