Thanks for reporting on this, Matt. I second Michael's comments. I also add some words of caution in stating that mainstream media is flagging.
This report separates "Creators", the primary sources of news and information, from "critics", those that express opinions about the content. The audit is focused on measuring the critics, which seem to engage via blogs, but says little about where the original content is reported, save for one sentence:
"news items influence the blogosphere's coverage of Portland"
Where does the most information about city government originate? This is the true measure of the news media's effectiveness in terms of its civic role to speak truth to power. Discussions don't take place without a primary source of information.
I suspect in most cases the conversations happen where the information is reported, but that wasn't studied in this audit.
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