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Recent Comments

Re: “Notes on City Club's "Moving Fashion Forward in Portland"

As a designer who has been trying to make a living in Portland for many years, I understand both sides of this. There is a lack of funding and infrastructure for Portland's fashion industry to really thrive. That being said, I also agree with the banker's side of things. Their bottom line is if a product is sellable and is going to make them their money back.

It's the designer's job to give them reasons why their product is worthy investment and is going to sell over the competition. Fashion is a highly competitive and risky industry, no doubt, but there is help available. A designer can't go to a bank with no business plan or sales strategy and expect to get a huge loan for their business.

Yes, most of us aren't business people, but you have to learn, and you will be a better designer for it. If you can fully articulate what it is and what you do and why to a banker or a loan committee then you will have a better understanding of your own work and your designs will grow and thrive within that framework and the brand that you've created. If you want to have a successful fashion business you have to know exactly who your target customer is, what they are buying, and also have a great deal of focus regarding your brand identity.

If I would have been giving financing too early in the game, I'm sure that it would have been only detrimental. You have to have a plan, and the rest will fall into place.

Posted by reifhaus on 05/08/2014 at 10:31 AM


All of this confusion is going to make local designers even LESS likely to participate in either of these events. What's frustrating is that all of this confusion has seemingly come about from a "cat fight" between the original producers. The fact that they are actually advertising it this way only makes them look bad, and honestly is pretty embarrassing for Portland and any sort of national exposure we are trying to gain.

20 likes, 0 dislikes
Posted by reifhaus on 01/17/2013 at 10:12 AM

Re: “Spotted at Barista

Valentine's necklace is Akin by Jen Oleson.

Posted by reifhaus on 05/30/2012 at 3:18 PM

Re: “Inspirare

Hmm...I was just looking into this further and the 100% funding sounds great, but you're making such a tiny commission on your actual designs! It's great that they're producing the garments, but I don't like them making most of the profit.

Posted by reifhaus on 05/30/2012 at 3:16 PM

Re: “Bridal UGGs? OH HELL NO

Once they start making bridal Crocs and bridal versions of those weird toe shoes, the world will officially explode.

Posted by reifhaus on 05/23/2012 at 3:16 PM

Re: “CONTENT '11

were there any photos of reif's room?

Posted by reifhaus on 10/06/2011 at 10:31 AM

Re: “Designer To Watch: Janine Ellenbeck

Yay! Janine used to be my intern. Love the final product!

Posted by reifhaus on 06/08/2011 at 12:56 PM

All Comments »

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