the difficulties in buying from small producers? price and capacity. if the small producer can not produce in quantity, quickly, their scale of operation does not allow for both supplies to be high enough to order and stock, and for prices to be low enough to for a large retailer to consider buying as the cost would be too high to resell and make a profit. you have to be big enough to produce in quantity and a low price for large retailers to pick up any product including clothing.
and i'd like to correct marjorie on this article. the local designers were there in the first year or two pfw was around. they not only didn't care for the inflated entry fees for a small time show, but they didn't care for the production and quality of the show either and many didnt and still don't feel the show is up to their quality and standards. the presentation show is a good idea and a good PR nugget to toss out but the local fashion community wised up to pfw years ago and their reputation is already in the tank
Product placement is what it's about for Solarworld. Seht Aaron must be an afterthought because it's the runway with their panels they want to show. Placing their product at PFW isn't very good exposure but it's very cheap and they have little to lose.
All contents © Index Newspapers, LLC
Contact Info |
Production Guidelines |