I'm not a young 20 something hipster without a car. At mid-50 I haven't owned a car in 20 years and can get around by bike just fine regards of the weather. I really appreciate the fact that businesses are making room for bike corrals and people like me. When businesses eliminate two parking spots for a bike corral, they increase their customer base by ten-fold. Imagine one car with two maybe three occupants verses enough space for ten bikes, some of which are tandems or multi-person (yes kids), it makes sense to embrace the two wheel clientèle.
As for the study's results, I think the jest of it is to rethink the cyclist as a consumer, regards of age or demographics. If the burbs embraced the bike culture the way the inner city has, and does, they might find their population leaving their cars at home for most trips or errands and maybe lose that spare tire most sport around their waists.
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