So the marketing department did this on their own, and the heroic news department later recognized it was insensitive? Whew, good thing KXL was there to save the day.
I like the idea of using unrelated words (gerbil, gym) as linguistic support, because by that logic, I can cite giant and gigantic and call it a "Jife." (Which I won't actually do, since I remain convinced that the hard G is correct.)
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