This CBS News report about the last day of the Romney campaign is full of interesting little bits. Here's a good part, from right after Romney learned he'd lost Ohio:
"He was shellshocked," one adviser said of Romney.
Romney and his campaign had gone into the evening confident they had a good path to victory, for emotional and intellectual reasons. The huge and enthusiastic crowds in swing state after swing state in recent weeks - not only for Romney but also for Paul Ryan - bolstered what they believed intellectually: that Obama would not get the kind of turnout he had in 2008.
They thought intensity and enthusiasm were on their side this time - poll after poll showed Republicans were more motivated to vote than Democrats - and that would translate into votes for Romney.
We're already getting a lot of information about what the inside of the Romney campaign looked like, and it's not pretty. The only thing this campaign seemed to do well was raise money—not shocking, considering Romney's pedigree—but they appeared to have no idea about what it takes to realistically win an election. And you can bet that angry former Romney insiders will start squealing to the press immediately, because the Romney campaign treated them pretty much the same way Bain Capital treated employees of companies they leveraged:
From the moment Mitt Romney stepped off stage Tuesday night, having just delivered a brief concession speech he wrote only that evening, the massive infrastructure surrounding his campaign quickly began to disassemble itself.
Aides taking cabs home late that night got rude awakenings when they found the credit cards linked to the campaign no longer worked.
"Fiscally conservative," sighed one aide the next day.
I have a feeling that the more we learn about this campaign, the more shocked we're going to be that Romney even came as close as he did.