The list is highly subjective, obviously, but here's the thinking behind it:
24/7 Wall St. editors reviewed a variety of metrics measuring customer satisfaction, stock performance, and employee satisfaction. This included total return to shareholders compared to the broader market and other companies in the same sector in the last year. We considered customer data from a number of sources, including Consumer Reports, the MSN Money/Zogby customer satisfaction poll, ForeSee's Holiday E-Retail Satisfaction Index, and the University of Michigan's American Customer Satisfaction Index. We also included employee satisfaction based on worker opinion scores recorded by Glassdoor. Finally, we considered management decisions made in the past year that hurt company image and brand value from marketing research firms BrandZ and Interbrand.
And here's the list:
1. J.C. Penney
2. Dish Network Corp.
3. T-Mobile USA
5. Citigroup, Inc.
Seeing J.C. Penney on the top of the list makes me sad. I started going to J.C. Penney for the basics—socks, t-shirts, that sort of thing—when they didn't back down from the Five or Six Moms boycott, and I liked what I saw. I liked that someone was trying to re-imagine the big box retail store, even if not all the ideas worked. Wall Street does tend to punish the different and the new, so this list isn't all too surprising. But I especially hate that the Five or Six Moms will claim this as a victory for their homophobic cause, against all evidence to the contrary.