PINK RIBBONS, INC Revealing the SINISTER TRUTH behind the PINK RIBBON.

PINK HAS GONE PLATINUM. On each of your trips to the grocery store, I guarantee you've been a victim of "pinkwashing." Pink Ribbons, Inc. illustrates how pink has swiftly and sneakily become the leading color of both breast cancer support and corporate trickery. Think about it: Would you rather buy the yogurt that contributes a few cents to breast cancer research, or the other one that makes you feel like a greedy, selfish, healthy person? That's what I thought. And it's what a plethora of crafty corporations have counted on since the first pink ribbon was created 20 years ago.

Pink Ribbons, Inc. unveils the politics behind the seemingly philanthropic, system of "supporting" a hunt for the breast cancer cure by throwing money at major businesses. Specifically, businesses that give a miniscule percentage of their profits to an unorganized network of endless research projects. The rest they tuck into their pink wallets. And not without irony: Avon's pink-ribboned makeup, the emissions from Ford's pink-striped sports cars, and KFC's questionable chicken served in a Pepto-Bismol pink bucket: They all contain carcinogens. Awkward.

Featuring interviews from women with breast cancer, power-suit-clad Susan G. Komen spokespeople, giddy "walk for a cure" members, and a handful of activists, Pink Ribbons, Inc. smoothly tackles a sensitive topic with an educated, eye-opening angle.