Here's an idea! During pledge drive season, stream your regular content online—minus those painful pledge drive interludes, which I can tell you hate as much as I do—and make it accessible only to people who have pledged. If it meant I didn't have to endure pledge drive every morning, I'd write a check in a heartbeat. Because I don't think I can handle waking up on another gray May day to hear Beth Hyams gleefully describing an OPB coffee mug as "tactile." I just can't. It's no way to live.