A new line of graphic t-shirts is rolling out in Portland next week, aimed specifically at people into videogames. It's not another Pac-Man t-shirt or a pair of sneakers that looks like a Nintendo machine, though. It's a "lifestyle brand." These things always beg the question, "Is that really necessary?" Especially when it has the words "clothing for gamers" actually written out right on the shirt. But I don't mess too much in either t-shirt or gamer cultures, so maybe this is going to be your new essential. Maybe you're starving for attention from the lifestyle brand sector.


Click here for more info and a brief Q&A with the man behind The 52, the "only NW apparel line of its kind."