As many of you already know, pop music sensation Justin Bieber is either the new Justin Timberlake, the new Usher, the new Rihanna, or the new Antichrist—take your pick. And yet? So many of you are STILL unfamiliar with the artist who will soon come to engulf every aspect of your pop culture life. If this is indeed the case, please see my primer to Justin Bieber entitled, "Who Are You, Justin Bieber?!?"
For the rest of you, continue on to today's premiere of the newest Justin Bieber video (they still make those??), "Never Let You Go."

Confidential to Mercury staff: I'm beginning to suspect that Justin Bieber and former Mercury music editor Zac Pennington are the same person.