Several big-name tech journalists have had iPads for a week or more, and all their hands-on reviews are finally popping up.

The general consensus is what we've been hearing a lot since the thing was unveiled: you don't really get it until you've used one, and when you've used one, it's pretty amazing.

One surprise is that both David Pogue and Walt Mossberg found that the iPad's battery lasted significantly longer than Apple's claims, finding they could play video for over 12 hours and 11.5 hours, respectively.

USA Today's Ed Baig: "The first iPad is a winner."

Chicago Sun-Times' Andy Ihnatko: "I’m suddenly wondering if any other company is as committed to invention as Apple."

The Wall Street Journal
's Walt Mossberg: "I believe this beautiful new touch-screen device from Apple has the potential to change portable computing profoundly, and to challenge the primacy of the laptop."

The New York Times' David Pogue's review stands out from the rest by reviewing the iPad twice—once for "techies," and once for everyone else—and by focusing significantly more on the iPad's shortcomings. He claims that techies will be consumed by these limitations, while everyone else will just consume.

Last night's episode of ABC's Modern Family also completely revolved around the iPad, with one of the main characters whispering, "I love you" to his new device as the credits rolled.

Whatever you think of the iPad, nobody does hype like Apple. Sorry, but it's not over yet.