From the Official Google Blog this morning:

Brad Stone of the New York Times just finished live blogging the discussion from Google's conference in SF, where the crucial question of, "Neat-o, but how much will this cost me?" has apparently been left unanswered:

No one is talking prices here. That will be key. A companion box from Logitech priced at more than $100 would really be a nonstarter, and shoppers are quite sensitive about prices on high-definition TVs, so we’ll start looking into how much cost those high-speed Intel chips will add to Sony’s new TVs. Also interesting: whether Google can get other TV makers (LG, Samsung) on stage with Sir Howard next time.